Jonas LERICHE

About

Authenticity and artificiality
 
Even at a young age I was fascinated by the beauty of nature, and it has exerted an elemental pull on me ever since. This authentic experience stands in shrill contrast with the world in which I have lived and worked for the last decade, a world dominated by mere appearance, social media posturing and superficiality. The driving force behind my work is the desire to inject the rawness of nature into the seamless, controlled perfection of my photographs in order to undermine the facile gaze of viewers unaccustomed to scratching any deeper than the surface.
 
Photography is just a medium
 
Transforming emotions, intentional or unconscious ideas into gripping images: this is what matters to me. Constructing my photographs layer by layer, with meticulous attention to detail, I compose my vision of beauty. Taking the actual photo is but the final stage of a long, deliberate process, punctuated by flashes of inspiration. This is why I consider myself an art director first, and then a photographer.
 

Exhibited by

Work Selection